How do you make an image count in times of Instagram? Make them as elaborate and unique as you can. Artist Robert Bartholot says he is not a photographer, his camera is merely a tool: “It’s about the image, not photography.”
As with everything else in this world, digitalisation has its pros and cons. A pro: I can publish this article without having to move from my desk or hammock and still reach a worldwide audience.
Before digital, you’d either be part of an editorial office (for a print publication or a broadcaster) or you’d literally spend hours at the copier to put together your fanzine (probably the analogue equivalent to a blog) – and then, your audience would be very limited.
A con: since copying and pasting is no longer a matter of hours at the machine but rather a matter of a click, we are being exposed to an endless stream of information, at every moment of the day.
We are being bombarded with images. What’s a picture worth these days? And why bother making them yourself if reposting the ones of others brings you just as many likes?
Robert Bartholot: never being boring
Because someone has to. Otherwise we’ll be drowning in endless repetition and, eventually, die from boredom. The artist Robert Bartholot is one of the people who make sure this is not going to happen. The elaborate compositions he photographs are far from the random Insta-snapshots that are out there in abundance.
Bartholot gave me two hours of his time and this is the essence of we talked about. Take a glimpse at how creativity happens – picture by picture.