Flesh and blood social media with Monocle’s Tyler Brûlé

© Bjoern Luedtke

I had the pleasure to talk to Tyler Brûlé for my friends over at brand strategy agency Edenspiekermann. Brûlé is founder and editor-in-chief of the international publishing brand Monocle. My favourite line from the entire interview is this one:

“We do 60 or 70 events a year around the world. That’s our social media, that’s us getting out and being social, as people have done for millennia.”

A slight reminder that social media might not be more – or less – than another medium.

Click here if you want to read the entire interview. The picture above is taken at one of Monocle’s book presentations at Gestalten in Berlin last year.

The Author

Bjoern Luedtke is a freelance journalist, editor and writer specialising in fashion and marketing