I had the pleasure to talk to Tyler Brûlé for my friends over at brand strategy agency Edenspiekermann. Brûlé is founder and editor-in-chief of the international publishing brand Monocle. My favourite line from the entire interview is this one:
“We do 60 or 70 events a year around the world. That’s our social media, that’s us getting out and being social, as people have done for millennia.”
A slight reminder that social media might not be more – or less – than another medium.