Styling is more than merely picking clothes for editorial or commercial shoots. According to Christian Stemmler it can be a political act. In this interview, he tells us about his job: a lesson in how trends emerge
A good stylist can elevate the most basic piece of clothing, let’s say a white polo shirt, into a desirable product, all by putting it into context.
Stylists need to have a fine sense of what is going on around them. They are the ones who connect a designer’s work with the audience and as such they need to know what their cravings are at a particular moment in time.
What is the feel of the moment? Want more edge? Put said polo shirt on a skinny boy with a shaved head, button it up and combine it with a pair of black laced leather trousers and moto-cross boots. Is the mood more country club? Loosen the top button, choose a pair of khakis and put the outfit on a man with a side parting.
One of Stemmler’s preferred labels to shoot: KTZ
When I first met Christian „Stemmi“ Stemmler more than ten years ago, he was an assistant, carrying a big blue bag, (you know, the ones you get at Ikea), collecting samples from Berlin designers for a shoot.
Today, Stemmler is well over the stage of being an apprentice. He is not only a renown freelance stylist and creative consultant for various fashion brands in his own rights, he is also fashion editor-at-large for the German edition of L’Officiel Hommes.
So what is Stemmler’s feel of the moment? „Stemmi“ feels political responsibility, regarding diversity and the blurring of the genders. And Berlin club kids. Read on for a lesson in how trends emerge.
(Credits both header images: Kristin-Lee-Molmann for L’Officiel Hommes)