50 years of menswear history: LCF’s teaching legend Alan Cannon Jones

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Design / History
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50 years of experienced and applied menswear history: a conversation with London College of Fashion’s teaching legend Alan Cannon Jones

Alan Cannon Jones was my pattern cutting teacher at London College of Fashion (where I studied Fashion Design Technology/menswear).

He turns 70 this Christmas which means his life spans over 5o year of experienced and applied menswear history. This man must not only be the loveliest teacher on this planet but is a walking menswear encyclopedia.

He had spent 22 years in the industry when he was approached by the London College of Fashion where he was a teacher for 29 years and retired in 2012. He still does consultancy work and gives master classes as an associate lecturer.

His formative years were in the 60s which means they coincided with one of the first youth movements that ever happened: mod. It was an era when teenagers had – and that was the news – their own disposable income and started to dress differently from their parents.

Cannon Jones talks us through several decades of menswear history: from his own teenage years to when dressing down became acceptable in the 70s and from a time in the 80s, when (unbelievably) boxy German suits were more fashionable than bespoke tailoring from Savile Row, to the 90s when things became more Italian again (we’re talking Armani’s influence). Plus: his prediction for the future of formal dressing.

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Photographers Wilkosz & Way: How to make it in a new city

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Marketing / Publishing
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Most of us dream about it every now and then (at least I do): packing everything up and move to a place that seems more promising than the one you live and work in.

Marta Wilkosz and Jeff Way did just that and moved from Alberta in Canada to Berlin in 2012. They were photographers then and they keep the same profession now. However, their focus has changed – from portraying oil magnates to fashion photography, menswear in particular.

What does it take to make it in a new city? According to Wilkosz & Way it’s about finding the people you want to work with and building strong personal connections.

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The fashion show – a conversation in three parts with guest management consultant Florian Müller, part 3: “On the necessity of the physical presentation in the digital age”

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Marketing / Shows
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Today is the third day of fashion week and some faces are starting to show signs of exhaustion. We’re all still here but deep inside we want to put up our legs, order pizza and watch telly.

So the question is, do we actually need to go to shows and presentations – today or in the future? Or will they become redundant, replaced by transmissions on social media?

Florian Müller is a guest management consultant and a PR agent. In the first of the three parts of the series “The Fashion Show” Florian Müller advised us on what it takes to put on a good fashion show. In the second part we wanted to know whether or not he recommends a catwalk show for emerging talent.

In this third and last part we ask him whether he thinks that physical presentations have a future in the digital age.

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The fashion show – a conversation in three parts with guest management consultant Florian Müller, part 2: “Emerging talent: show or presentation?”

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Marketing / Shows
Whitetail autumn winter 2016 presentation (represented by Müller PR & Consulting)

 

It’s pretty much every young designer’s dream: the catwalk show. No matter how small your label, with a show you seem to be swimming with the big fish.

However, having your frocks strutted down the runway by professional models costs a Euro or two. Is a show the right way to go for newcomers or are there alternatives?

Florian Müller is a guest management consultant and a PR agent in his own right. As the latter, he represents some of the best design talent Berlin has to offer and manages their presentations and shows during fashion week. As the former, he consults the PR agents of other designers and labels on what to pay attention to when presenting their collections.

In the first of three parts of our series “The Fashion Show” Florian Müller advised us on what it takes to put on a good fashion show. In the second part we want to know whether or not he recommends a catwalk show for emerging talent.

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The fashion show – a conversation in three parts with guest management consultant Florian Müller, part 1: “How to put on a good show”

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Marketing / Shows
Florian_Mueller_before_a_show

Berlin Fashion Week is at our doorstep: shows, presentations, events. For some, this is the social highlight of the year, for most other participants, fashion week simply means business. It’s where labels and designers present their collections to business partners, buyers and the press – and hope to generate sales in the long term.

For decades now, the classic way to present has been a catwalk show. They give every collection the air of professionalism.

If done right.

If not, this is what the press will be writing about, no matter how good the clothes actually were.

So before putting it on, you better ask somebody who knows what he is doing.

Florian Müller is a guest management consultant and a PR agent in his own right. As the latter, he represents some of the best design talent Berlin has to offer ­– Vladimir Karaleev being one of them – and manages their presentations and shows during fashion week. As the former, he consults the PR agents of other designers and labels on what to pay attention to when presenting their collections.

Read on for our first of three parts for advice on “how to put on a good show”.

 

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