Anatomy of a fashion show: Henrik Vibskov at Paris Fashion Week

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Design & Product / Fashion Weeks / Photo & Styling / PR & Sales

From invite to backstage to the actual show: follow How Fashion Ticks to Paris to see Henrik Vibskov’s inspiring collection for autumn winter 18/19




An invitation to a Henrik Vibskov presentation is not just an invitation to a runway show. It is rather an invitation to follow the designer on his journey, to take a peek inside his brain, to understand where he’s coming from an where he wants to go with his latest collection.

For autumn winter 18/19 Vibskov was inspired by a piece of art that he saw on one of his travels in Japan. From the printed invite to the actual show – every detail is designed to convey the designer’s vision. Let’s see how it unravels, from the end to the beginning.


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Editorial: Berlin’s new position

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Fashion Weeks / Technology

There’s been an ongoing discussion about Berlin Fashion Week and its identity. On this note, should fashion and technology rub shoulders even more?


The discussion about Berlin’s creative identity is as old as 2003, when the city started showing fashion with its first Bread & Butter. Does it have one? Does it need one? And where does Berlin stand in relation to all the established hubs such as London, Milan or Paris?

It wasn’t the first time that the Berlin date clashed with a fashion week in another city, this January the mens shows in Paris. Where this has led to frustration in previous years, this season, some of the relevant editors moved straight to the front rows in Paris without hesitation. And, traditionally, brands who want to make it internationally show their collections there anyway (current example: GmbH). The fashion world order with Paris at its centre is still in place.



And now, since Bread & Butter has become a show for end consumers and the IMG tent is gone, the importance of Berlin Fashion Week seems to diminish, at least in the perception of the international eye. In some calendars Berlin doesn’t even appear as fashion week anymore but as market week.

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Repositioning a brand: ”You build your reputation, even if it’s just a small one, but it can crumble and this is what you fear“ says designer Goetze

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Design & Product / PR & Sales

The image and reputation of emerging brands are fragile. A repositioning can be dangerous. At Berlin based label Goetze they took the risk and tell us how it went


It is becoming increasingly difficult to establish a new brand in times when most relevant names are backed by corporate heavy-weights like Kering or LVMH. All the more difficult must it be to decide to re-position a still young and emerging brand whose reputation is still fragile.

Berlin based menswear label Goetze did just that. It was founded by Sissi Goetze in 2011 and in 2015 she decided to take a break to reflect and re-think. Lars Paschke is Associate Professor for Fashion Design at the Universität der Künste in Berlin and also friends with Goetze. He is her support when it comes to strategic development and image direction.

In this conversation, Goetze and Paschke tell us which changes have worked, which haven’t and whether the relaunch was a success.

(Title image spring summer 18)


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London Fashion Week Mens: Recap

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Fashion Weeks

What London designers think you should wear next winter (2018/19). Be advised, here’s what they definitely want you to throw over board: skinny pants and every cliché you’ve acquired about masculinity.

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Ecoalf founder Javier Goyeneche on recycling fabrics: ”We clean up waste – we don’t burn any more resources“

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Design & Product / Technology

Recycling fabrics is a good start to produce clothes that are more sustainable. However, there’s more steps in the value chain that need to be re-thought. Founder of label Ecoalf Javier Goyeneche is doing just that.


Last Wednesday, the Madrid based label opened their first German store in Berlin – of course, in an eco-friendly building with recycled materials. The sourcing for the product starts on coasts around the world where Goyeneche asks fishermen to bring back the waste that gets caught in their nets. This is how waste that otherwise would go back into the sea is brought back to life and ends up as jackets and bags in stores like La Rinascente, KaDeWe or Lane Crawford.

Javier Goyeneche talks to HFT about re-imagining the value chain, giving up margin and fighting windmills.

(Looks in header image from a collaboration with designer Sybilla)




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